Land Art

Deconstruction

After weeks of researching and development, I have analyzed many aspects of the exhibition that was stated in the brief.

What I deconstructed as part of the brief was the logo of "The Ministry of Food" exhibition held at the Imperial War Museum. I sketched and developed my ideas further on computer and came to this as my final idea.

Deconstruction

In order for this project to start off, us (students) have to attend and exhibition that is currently taking place and to break down the way it is presented to the everyone. In order to do so I have to analyze aspects of the exhibition such as signage, display construction, lighting, visitor flow, attendant publicity and how information is brought forward. It is also expected that we should also redesign one aspect of their information publication.

Week 1
What I have done so far in this project is gone to a couple of museums such as The Natural History Museum and the V&A museum, to get a real look at how the structure of such buildings is built and examine the visitor flow. I took pictures of aspects within the buildings to show how similar as well as different these historic buildings are managed in relation to the public.

I took pictures of the building exterior itself as well the interior and the visitor flow and signage.

The entrance of the NHM. Once you pass the security check you will be able to view the interior of and everything in it. (Below)

The image (left) shows the left hand side after the security check and the image (right) shows the museum shop located on the right after the security check. The signage is placed at the top for everyone to see portraying the word "Museum Shop" to indicate what and where the store is.

Once again I took pictures of both interior and exterior of the building. Focusing on signage, public information and lighting.

The entrance is displayed on the left image. The image on the right shows the area after security check. The desk in the middle allows people to walk on either side.

The images show similar signage within the site however, the difference is it shows the variety of how the design could be displayed in different positions.

Public Information presenting different options according to theme and color.

Week 2

I had gone to another journey to a museum however, this time I had attended an exhibition that was taking place within the site. I visited the Imperial War Museum in Lambeth Road, South East London. The museum was interesting especially for those who are into war craft and the famous World War saga because on show were vehicles used during that time. The exhibition was called The Ministry of food that displayed what civilians had to eat back then and how they rationed to save money.

Above shows the the exterior of the museum and the poster on the right shows an attendance publicity of another exhibition about to take place.

A view from the entrance of the exhibition. An option to go left or right.

This image shows one of many public information around the exhibition. Really big, capital lock and placed on the wall above so it is easy to see. The color is slightly darker than the wall so it blends in but enough to be clear.

The image on the left shows an indication of the spacing within the exhibition. Each room that you enter is slightly small but enough for a crowd of people to walk about. The left image shows the lighting used for the exhibition. Different angles of lighting are placed to give enough light for each area of work.

Here is an image (left) of public information that states the opening and closing times as well as he admissions an appointments. Signage of a non-smoking icon is placed for people to get an indication of what is disallowed. On the right, the image is of the entrance of the museum.

Opening Credits - Scarred

Script: Scarred (The Movie)

Interview with Kenneth Carlos, tattoo artist of Prestige Tattoos
(I entered the room and saw the artist himself focusing on his drawings)

WS: What is your whole view/perspective on tattoos?
KC: What do you mean?
WS Like what got you into tattoos?
KC: At first it was seen as a thing for gangsters and outlaws. It was an underground thing. That’s what got me into it. The tattoos that I got into were prison style tattoos black and grey, LA street style ones. I just thought that style was glamorous yet grimy. It was a culture that I wanted to be part of, whether it was having those tattoos or actually doing them myself.
WS: So were you always into Art?
KC: I was doing art since I was like three because of my brother and cousins. I started as a toddler drawing dinosaurs. I did good in school at art. People would always ask me to draw stuff for them. I did art at GCSE’s and got an A* as well as Graphics. In sixth form I did Art that I got an A in. I did fashion in textiles as well. Outside of school I got involved with other forms of art especially Graffiti and customising clothes. I got into tattooing but I was too young and got caught up in typical teenage street life that got me distracted. After A levels I got into the top art school (Central St. Martins) to do a foundation. Then I got accepted in both CSM and London College of Communication. So you could always tell that I would end up doing art if it was me going to uni or doing graphics, tattooing or whatever.
WS: How old are you?
KC: I’m 20.
WS: How would you describe your style?
KC: I like to do black and grey tattoos. My style is influenced a lot by black and grey tattoos in LA with my own little twist. I like to portray street art with cartoony/realistic/ iconic imagery but I don’t like to limit myself to one style.
WS: What about colour tattoos?
KC: Nah, I like them but I don’t do them. There’s people out there that can do them sick but me personally I would rather make a name for myself in the black and grey side of the tattoo community.
WS: How’s the business going?
KC: It’s alright. The shop’s been open for 2 months slowly trying to establish ourselves tryna bang out as many tattoos as we can without losing quality.
WS: How much do you charge?
(Looked bemused as the question sounded a bit too personal)
KC: Come down to the shop for a consultation. Hahaha!
WS: Fair enough but was it difficult to start as a young artist?
KC: Yeah, it’s fuckin hard man! Being young has its advantages because people think I’m young and fresh bringing something new to the table but then again it can be hard to get acceptance from older and more established artist. Some people think that I’m not serious but trust me I am.
WS: So is tattooing the only thing you do now?
KC: Nah I love all kinds of art. I love painting, fine art, and fashion but right now I’m just struggling to find time to do everything. I try not solely keep my mind on tattooing because that shit will consume you. Health is wealth.
(After the interview was done a few handshakes were shared)
WS: Well good to hear and see from you. All the best for the future.
(As soon as I picked up my things and left, he went straight back to his work, drawing for clients. Some artist)

By Melissa Pacheco & Wilson Sanchez

Ideology Poster

The project was to create a poster of the chosen subjects.

The category that i chose to base my poster was 'Drugs'.

My ideas came from various ways from sketches to experimenting with my knowledge and liking of photography.

These are a couple of films that my poster was influenced by. Apart from the gangster films that are expected to have drugs involved, films such as Pinapple Express and other comedies was also an influence to my work due to the contrast in how these films involve drugs in their narratives.

I also looked at various drug campaigns and how they incorporate drugs to persuade drug users to stop and how it could affect you.

These are ideas that I had come up with on the PC.

This was the final idea that I had come up with.

Small Ad and Recipe Book

This project was to do two projects from the given three. Recipe Book, Memory Cards x24 and Small Ads.

I had worked with Melissa Pacheco to create our projects and we decided to choose the Recipe Book and Small Ads. We had come up with various ideas for both projects and brought them together. We were given a booklet with examples and used what was in there for example: WD25T Floorstanding Speaker Kit.

These are quick sketches just to get ideas across.

Once we got the sketches done we developed them on the computer.

This was an idea that we had come up with.

We then developed them by using different size fonts and positioning.

This is how this idea would look like in a newspaper.

However with further development we had come up with this as the final idea.

This is how it would look like as a small ad in a newspaper.

Recipe Book
The brief is to design a completely new way of using a recipe book, the form and shape had to be creative and useful - something that you don't expect from a normal 'BOOK'.

These are the ideas that we came up with.

We had then developed the initial idea.

This is how the Recipe Book would look like for the final idea.