Re-Label

The aim of this project was to change the corporate i.d. of your chosen favourite brand.

Branching from different categories from:

• Clothing Label
• Music Genre
• Sporting Activity
• Fish Finger
• Baked Beans
• Ice Cream
• Chocolate
• Kitchen Appliance
• Car Manufacturer
• Shopping Mall
• Cuddly Toy etc.

I looked at a whole vary of logos from different companies.


Then I looked strictly clothing brand logos.



Once I had chosen the subject I wanted to focus on I had thought to choose Nike, as it is one of the brands that follow in terms of new products as well as wearing their clothes and trainers.

I started by drawing out different ideas.






Once I had done with the drawings, I put them on computer and went over them using Illustrator through to my final idea.

This is the final idea that I had developed through sketches and other PC ideas.

This is how it looked on a t-shirt. I used an iron-on print.