Alan Fletcher was a British graphic designer who done designs for clients such as Penguin Books, Pirelli, Cuncard and etc. His work ranged in different types of designs showing how much creativity and ideas he had, they were complex and yet simple and had an innovative way of playing around with letters until they were no longer able to be seen as a letter. In addition, he experiments different positions to place his lettering to become more abstract and also his work portrayed images that looked so compound with only a minimum of elements. So he basically worked with what he had at the time. His influence in his work include bright colors and clean shapes to form a picture or to relate to his objective. He was described as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".
This is one of his pieces for a book cover called "Beware Wet Paint". This portrays his influences in his designs simply as the type just says Beware Wet Paint, hoever, paint comes in all sorts of colors and he has included that to his work as well as the drips. The drips is a significant element of paint so it relates to his work hugely. The book is about most of his work that has been influential in the design world, everything that he has shown to be one amazing designer of his time and to serve as a momento and influence to aspiring young designers.
Image link:
http://ecx.images-amazon.com/images/I/51F3D4HQKXL._SL500_AA240_.jpg
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