Discourse - Alex Trochut

I first knew about this designer when my friend sent a picture of one of his artwork and immediately I thought this guy was sick (good). He is an independent graphic designer who has an expanded liking of illustration, typography and lettering, you can see in his work the passion he has from those elements of design. His work is technically illustrated to form different ideas to make one design, some may say his work speaks for itself through the basis of his designs but I look at his work and think that he puts a lot of thought into it - what I mean by this is that his work says a lot that relates to whoever his client is. Therefore, that's what makes me have an interest in his work and although his work maybe hard to understand when you look at it, the outcome is amazing.

This is one of his designs called Beautiful Decay. This is an apparel t shirt design, this defines what I mean about the technical illustration that relates to what he's trying to work on. The whole design including the title is in a form of an oxymoron in which the name Beautiful Decay contrasts the good and the bad, beautiful speaks for itself whilst decay is a form of decomposition meaning waste - bad. The design itself when i first looked at it was the color, the color represents the "Beautiful" side and when you look closer there are bubbles that represent the same as the color. However, the type of lettering is almost like a grungy, goo look that represents the "Decay" part of his work. Therefore, his work looks difficult to understand/read but when you get the hang of knowing what the message is then you'll know all about his work. In addition he has done work for clients such as Nike, Cadbury’s, Coca-Cola and many more.

Image Link:
http://behance.vo.llnwd.net/profiles/51195/projects/41498/511951190742478.jpg